This is Gooberlicious
Hello, my name is Joe Baldwin, I'm a digital designer and web developer based in the UK. Gooberlicious is my online portfolio space.
With a background in commercial art and over 15 year's experience in web development I have the skills and attention to detail to bring your project to life. I speak fluent ‘Art Director’ and ‘IT Engineer’ enabling me to translate any idea into great digital work.
I'm also a part-time rock star and occasionally find time to paint, draw and create original font designs (find me on T26.com)
Design skills
- Illustration (traditional and digital)
- Animation (Flash, HTML and video)
- Web design
- Print design
- Branding
Development skills
- HTML production
- Javascript and jQuery
- PHP development
- CMS deployment
- Wordpress blogs and site-builds
- Facebook apps
Clients and projects
I've been a freelancer in one way or another since 1993 aside from a five year stint with Ogilvy (even then I was running my own Web development company in the evenings). In that time I've built up a considerable body of work and some very happy clients.
I enjoy the challenges of working for small local businesses as much as blue chip clients and global ad agencies.
Amplified
Site design and production for Amplified Open Air Festival. The project involved the site design and development, online marketing efforts, newsletter design and e-mailouts. The site is built using Concrete5 CMS for simple WYSIWYG editing.
Geoff Senior
Geoff Senior required a new site to showcase his comic-book illustration and fine art. The design is responsive using Bootstrap and Concrete5 CMS for easy updates and a user-friendly experience on all devices.
Treehouse24
Treehouse24 are a pre-production visualising, storyboarding, animatic and animation studio for the advertising industry. This CMS-based site is touchscreen-friendly and delivers a range of multimedia content in a creative and intuitive design.
Peacock Tree Ecology
I was recommended to Peacock Tree Ecology, by another client, to redesign an under-performing site. I redesigned and rebuilt the site to focus on client-needs and SEO. It's based on a fantastic WYSIWYG CMS that makes updates quick and easy. I also set up social media and a blog which they have taken to like pros! Since the update there has been a significant increase in enquiries.
Yahoo Movie Trailer Generator
Working with designs from OgilvyOne I developed this fun Flash app for Yahoo Movies. Using a clever drag and drop interface and some nifty audio sample sequencing you can record and share your own creative movie trailers. Traffic was generated by a condensed form of the app running in a banner on IMDB.
Leon Harrocks
This portfolio site for talented designer Leon Harrocks features a CMS for easy updates and responsive design for optimised display on desktops, tablets and mobiles.
Simon Amstell
This site for actor and comedian Simon Amstell was built using a WYSIWYG CMS system to enable quick updates with minimum training.
Mojo Brand Development
I had previously worked with Mike Owen and Jon Chandler when they headed BrandHealth International. I developed the original website and helped with all digital marketing communications. When they struck out on their own with Mojo Brand Development they asked me to do the same. The site is CMS based and includes a growing blog-styled article repository.
Bayer Crop Science
I have art directed and produced a huge amount of online advertising for Bayer Crop Science including HTML5 banner advertising campaigns, eMail marketing, microsites and website updates.
Red Box Recorders
I worked closely with HiveB2B to deliver all aspects of digital work for this voice and data recording solutions provider. Work included rich media banners, email marketing and web development as part of a broader integrated campaign.
The Red Box Recorders website was redesigned using a CMS framework that allows WYSIWYG editing and a private ‘partner area’ that alerts global partners to the latest downloadable software updates and information.
Eden Health And Beauty Spa
I designed and built this simple HTML site for a local beauty salon. In addition, I set up social media, started an e-newsletter and optimised their Google presence to ensure they were getting maximum online exposure.
Tiger Wishing Tree
This cute Flash game was designed and built for Tiger Beer to celebrate Chinese New Year. I was responsible for the Illustration and styling as well as animation. I programmed the PHP and mySQL back-end and Flash front-end for the competition elements. One of my very talented suppliers provided the game engine.
Brand Culture Sport & Entertainment
Brand Culture approached me to build a fresh web presence with the focus on fresh blog content. I built the site using a WYSIWYG CMS system that makes updates a breeze and looks fantastic. The project also included jQuery enhancements and some iPad-friendly HTML animation.
Blissful Childcare
Blissful Childcare provide mobile childcare services for corporate events and weddings. I designed the identity and produced printed collateral and a new website. A playful design was chosen with a single-page responsive design.
Contact
If you like what you've seen and would like to see more or have a project that you’d like to discuss please contact me by email or phone.
07547 217 538